Since its launch in 2004, Alipay has become the most popular and extensively used online payment tool for all areas of e-commerce in China, and is fast becoming the industry standard. Up to December 2010, Alipay had more than 550 million registered users, daily transaction volume exceeding RMB 2.5 billion(US$378 million), through more than 8.5 million daily transactions.
Alipay continues to extend its leadership in online payments to merchants outside of the Alibaba and Taobao marketplaces, with more than 460,000 external merchants using Alipay as their preferred online payment platform.
Alipay’s products and services are built on trust. Not only does Alipay guarantee the safety of each online transaction, it helps Internet users create their own trust profile which fosters a safe online payment environment.